Background
Given the fact that tourism plays such a significant role in the Western Mediterranean as one of the key contributors to both the upside gains as well as the downside risks of the blue economy, there is an urgent need for enhancing eco-tourism in the region.

To address these tourism challenges, there is a need to improve cooperation and project development between partners from both EU non-EU WestMED countries, and promote active knowledge sharing amongst stakeholders to multiply results.

Addresssing this need, will lead to the rapid transformation of the tourism industry – particularly to a more modern sector by adopting digital platforms, digital marketing and information technologies such as the internet of things, augmented reality and virtual reality.

For this reason, the Westmed Initiative has launched the Technical group on Sustainable Tourism.

If you have any questions, please mail us at spain@westmed-initiative.ec.europa.eu or malta@westmed-initiative.ec.europa.eu

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